LifeSearch has launched a digital third party protection solution which can be white labelled by firms as needed.
Advised and execution-only options will be available along with guidance routes – which the intermediary has expressed significant concerns about in the last 12 months.
The protection intermediary said it was designed with the capability to fit a range of user journeys via open APIs and end-to-end solutions which include a flexible range of buy-now, referral partnership, end-to-end or partial journey solutions.
The Powered by LifeSearch solution can also give partners access to its established offering including tele-interviews for customer disclosure, pipeline management, underwriting expertise.
Quality monitoring, retention and lapse management, customer care support, claims handling and trusts handling can also be included.
Debbie Kennedy, chief executive of LifeSearch, (pictured) said the latest development was part of its ‘expert advice simply delivered’ proposition.
“It’s possible to embed into any protection journey – advice, guidance or execution-only,” she said.
“From a full B2B2C offering for partners to access new customers and services or a simple referral solution to support your customer with protection expertise.
“Our ambition is to reach new markets by creating partnerships in sectors where protection is currently underserved, to ensure we can get more of the UK protected properly.”
