LifeSearch has signed a deal to offer life insurance quotes through the Snoop money management app.
The advice firm noted this latest agreement continued its push to reach consumers who might otherwise overlook protection altogether, embedding cover into the financial tools and platforms people already trust and use daily.
Snoop’s free money management app helps users track spending, cut bills, and manage their finances in one place.
Its users now have direct access to life insurance quotes through the app, with the option to buy a policy online through a LifeSearch-powered journey.
Anyone needing advice or with more complex queries will be directed to LifeSearch’s team of protection advisers.
Ed Axon, chief growth officer at LifeSearch, (pictured) said: “Snoop’s users are already thinking proactively about their finances, which makes this a natural fit.
“Too many people put off protecting their income or their family financially because it feels complicated or time-consuming.
“By making cover accessible right where people are already managing their money, we’re removing that friction – and for anyone who needs a helping hand, our advisers are there too.”
Snoop uses Open Banking to connect to users’ bank accounts and credit cards, giving them a single view of their spending across all providers.
Its AI-powered technology analyses this data in a bid to identify wasteful subscriptions, poor-value renewals and bills that could be cheaper elsewhere.
Paul Lloyd, chief marketing officer at Snoop, said: “People come to Snoop because they want a clearer view of their money and practical ways to improve their financial position.
“Protection has an important role to play in that, but too often it feels complicated, disconnected or easy to put off.
“Working with LifeSearch means we can bring protection into the everyday money-management journey, helping users understand their options and take action in a simple, trusted way.”