Online pension provider PensionBee has chosen LifeSearch as its advice partner for its newly launched direct-to-consumer protection insurance offering.
LifeSearch will provide a fully digital buy and apply now journey, along with access to its advisers for those consumers who require advice or have queries and need guidance.
The exclusive partnership has been agreed initially over a five-year period.
The agreement follows the launch of the Powered by LifeSearch technology-led solution coupled with specialist advice earlier this year.
Debbie Kennedy, chief executive of LifeSearch, (pictured) said: “With our shared values and likeminded approach to empowering our customers, we are delighted to partner with PensionBee.
“With our ambitions to grow the protection market, particularly among younger consumers, and to embrace technology in our sector, this is a fantastic opportunity to support PensionBee’s customers with a seamless online journey, improving access to expert advice and most importantly, feel assured they have found the best cover that is right for them and their needs.”
Romi Savova, chief executive at PensionBee, added: “Pensions and life insurance go hand-in-hand, providing savers and their loved ones greater financial security for the future.
“While a pension can help savers meet their costs in retirement, life insurance is an essential step in helping prevent financial difficulties that can arise from an unexpected passing.
“Yet, despite their importance, pension and life insurance products can often be seen as inaccessible and complex or overlooked until much later on in life.
“Our new partnership with LifeSearch aims to make planning ahead as easy as possible, so our customers are able to consider protection from the start of their saving journey, creating a future of financial freedom for all, whatever their aspirations.”