LifeSearch is providing Skipton Building Society members with life and wider protection insurance advice.
The move comes as the society moves from a single-tie arrangement to a broker model.
Skipton’s members will receive advice about life insurance, critical illness and income protection products from LifeSearch’s team of more than 280 advisers.
The advice firm said the partnership reflected its wider ambition to champion broker models, in its belief that moving away from single-tie arrangements ensured consumers receive unbiased advice and access to the best products and value for their needs.
Alongside Skipton Building Society, LifeSearch already works with a range of partners including Which?, Lloyds Banking Group, Yorkshire Building Society, Compare the Market, MoneySuperMarket, and PensionBee.
Debbie Kennedy, chief executive at LifeSearch (pictured), said: “This partnership reflects a shared commitment to delivering greater value and better outcomes for customers.
“By supporting Skipton Building Society in its move to a broker model, we’re empowering members with specialist protection advice and wider market access so they can make confident decisions about the cover that’s right for them.
“Together, we continue to raise the bar across the industry, championing guidance and support that works for everyone.”
Alex Sitaras, head of savings and partnerships at Skipton Building Society, moving to a broker model means our members can access expert, unbiased advice and a wider range of products from across the market.
He added: “Partnering with LifeSearch is an important step in giving our members more choice, better value and the confidence that they’re getting the right protection for their circumstances.”
