LV= has joined CIExpert’s life and critical illness (CI) cover and income protection IP) Insight Zones.
It means subscribers can see key elements of all LV’s life, CI and IP propositions, including product features, policy benefits, and any added-value services available to clients.
The software provider noted that with the addition of LV= it’s life and CI data features every critical illness insurer in the market.
It added that it was continuing to develop its platform with further enhancements and new insurer additions expected in the coming months.
In January CIExpert announced a direct integration with Iress’ Exchange and Xplan Mortgage platforms.
LV= protection proposition director Gary Beyer said: “We are committed to supporting advisers with clear, accessible information on our products, ensuring they have everything they need to help clients make the right protection choices.
“By joining CIExpert’s Insight Zones, we’re making the process easier for advisers to compare our CI and IP products, reinforcing our commitment to transparency and better client outcomes.”
CIExpert proposition and distribution director Paul Roberts noted the move was a significant milestone and the firm was delighted to have every CI provider in the market on board.
“The expansion of the income protection Insight Zone also highlights the increasing recognition of its value among insurers and advisers alike,” he added.
