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LV= appoints chairman from Cambridge & Counties Bank

by Graham Simons
07 June 2022
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LV= has appointed Simon Moore as chairman subject to regulatory and other third-party approvals as it continues its recovery from last year’s failed takeover.

Moore, (pictured) will join the board when he succeeds interim chairman Seamus Creedon, who will also continue in his role as a non-executive director on the board.

Creedon succeeded predecessor Alan Cook in March.

Cook decided to step down late last year after the collapse of the mutual’s proposed £530m sale to Bain Capital which LV=’s board at the time took full responsibility for.

Moore began his financial services career as a graduate trainee at Lloyds Banking Group. He joined Chase Manhattan Bank in 1994 as a member of the global insurance team in London and New York working across life, general insurance and reinsurance.

He then joined Barclays Bank in 2003 where he worked in various leadership roles and in 2009 became chairman of Barclays Corporate in the South West of England and Wales.

In 2011, he joined the Confederation of British Industry (CBI) where he held a broad international remit before he took over the London team, which included the financial services team.

Since leaving the CBI in 2016, Moore has held a number of board level roles including chairman of Pennant Group, PCF Bank and RCI Bank UK and is completing his term as chairman of Cambridge and Counties Bank this year.

Away from work, Moore is also a qualified cricket umpire.

Creedon said he was delighted Moore was taking the position.

“As well as his extensive commercial and technical knowledge of the life insurance sector and financial services, he has a strong track record helping businesses to grow and prosper for all stakeholders, including as chair of the specialist Cambridge & Counties Bank, and is the right candidate to lead LV= into the future,” Creedon said.

“It has been a privilege to serve as interim chair since February and I very much look forward to working with Simon to ensure a smooth handover.”

Moore added that his focus would be on building “a strong and thriving business for the benefit of our members, advisers and employees.”

“As chairman, I am determined that LV= will put its members at the heart of everything we do, as we drive the business forward.”

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