Experian has added LV= to its support hub.
The free‑to‑use service enables people to share important support requirements with multiple businesses, such as preferred communication methods, extra time for appointments, or assistance during key interactions.
The platform also allows individuals to share information about life events that may affect how they manage essential services, including long‑term health conditions, bereavement, relationship changes or financial difficulties.
Paul Lamont, support hub director at Experian UK and Ireland, said: “We’re thrilled to partner with LV=, particularly given its mutual ethos and the important role it plays in helping people live financially confident lives.
“Support needs don’t stop at banking, they’re often most critical when people are making complex, long-term financial decisions. By joining support hub, LV= is helping to ensure people can disclose once and receive personalised support across more of their financial journey.”
Chloe Stuttard, chief customer officer at LV=, added the move would help it to provide the right help at the right time.
“Our members are at the heart of every decision we make,“ she said.
“We’re always looking for ways to enhance their experience with us, and partnering with Experian allows us to do exactly that.
“Support hub gives our members and customers a simple way to tell us what support or adjustments they need, helping us communicate with them more easily.”
