The Money and Pensions Services (Maps) is to launch a new consumer-facing brand MoneyHelper, which will focus on financial wellbeing.
The Maps name will not disappear, but the main advice services offered will now be through this MoneyHelper brand. MoneyHelper replaces Maps’ three legacy services: the Money Advice Service, The Pensions Advisory Serve and Pension Wise. These were unified under the Maps structure in 2019.
The service offers guidance on pension and other consumer money issues, which is available both over the phone, online and face-to-face.
Maps chief executive Caroline Siarkiewicz said: “The arrival of MoneyHelper is an exciting next phase in our journey to improve the lives of people across the UK.
“The new single brand will allow Maps greater efficiencies so our efforts can be better focussed on delivering for people across the UK. It will also make it easier for our growing network of partners to refer people to our services, information and tools, and help to improve the UK’s financial and overall wellbeing.”
She adds: ”Often money matters are complex and we know that many people looking for help with money or pensions worries do not know where to start. MoneyHelper will be well placed to to inform people of their choices and improve their financial wellbeing across their lifetimes.
“It will also better link people with other free support services if that’s what is right for them.”