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MAXIS GBN strikes global musculoskeletal deal

by David Sawers
10 February 2021
MAXIS GBN strikes global musculoskeletal deal
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MAXIS Global Benefits Network (MAXIS GBN) has partnered with California-based healthtech firm SimpleTherapy to help multinationals tackle the issue of musculoskeletal conditions, either in the workplace or while working from home.

Founded in 2011 by orthopaedic surgeons and physical therapists, SimpleTherapy has built an intuitive, highly detailed and multilingual app which aims to help employees address musculoskeletal injuries before they become chronic conditions that require surgery.

Through this partnership, MAXIS GBN’s multinational clients are able to offer their employees access to programmes that are personalised through real-time feedback.

Each participant in a programme is given a care team comprised of a doctor, physical therapist and a health coach. Then, SimpleTherapy’s platform gives employees instant access to evidence-based exercise therapy to address musculoskeletal disorders.

Other services offered by the platform include 18 pain recovery tracks, musculoskeletal education programmes and occupational injury prevention programmes.

Arpit Khemka, CEO and co-founder at SimpleTherapy, said: “Acute musculoskeletal disorders are a top challenge for employers – they’re the number one cause of occupational injury and productivity loss. However, dedicated programmes, one-to-one assistance and changes in every day behaviours can have a strongly positive effect, leading to a healthier workforce, better productivity and lower claims and costs. We are delighted that MAXIS GBN has selected SimpleTherapy as a key partner to address what is a major issue for businesses and their staff worldwide.”

SimpleTherapy is the latest firm to partner with MAXIS GBN as it continues to build comprehensive services to help multinationals keep their employees healthy and tackle costly medical spending.

The firm joins ICAS World, a global employee assistance programme; INTERVENT INTERNATIONAL, a chronic disease and lifestyle management provider; and CareClix, a global telemedicine company, to make up MAXIS GBN’s wellness technology marketplace.

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