MetLife UK has added a specially developed version of the YuLife app to its group income protection (GIP) proposition for the insurer’s UK customers.
It aims to introduce a gamified approach to “keep work working” by encouraging daily employee engagement with mental and physical wellbeing activities through the YuLife app.
Employee incentives also aim to help take control of their health to improve productivity and reduce sickness absences.
The activities complement MetLife’s existing early intervention tools, clinical rehabilitation, and absence management support, the insurer said.
The providers are already working together on the group life product area.
Deepening partnership
Dominic Grinstead, CEO of MetLife UK, (pictured) was pleased to be increasing its partnership with YuLife.
“We believe the integration of a unique gamification element around our group income protection product will enhance employee wellbeing and empower employers to ‘keep work working’,” he said.
“Our existing partnership with YuLife for group life insurance has already shown successful outcomes, motivating us to extend our partnership into group income protection. Together, we are creating a highly valued business tool that is designed to enhance productivity and mitigates the risk of long-term absence.”
Sammy Rubin, CEO and founder of YuLife, added that early prevention started with healthy habits.
“We are creating a proposition that helps employees take proactive steps to mitigate potential health issues,” he said.
“We are ensuring that employees are not only protected but are also motivated to enhance their wellbeing, setting a new standard for group income protection by focusing on better outcomes as a result of prevention, early intervention, and rehabilitation support.”
