National Friendly has added dental support from Toothfairy for all new members of its Friendly Shield product.
Powered by Toothfairy, the health-regulated smart dental app is designed by dentists, and operated in partnership with UK dental professionals delivering remote advice, guidance, and prescriptions.
The service will include:
- Unlimited around the clock access to a dental chat helpline with a qualified dentist where members can upload photos and videos for reassurance, diagnosis and second opinion,
- Expert-led videos and articles on dental health,
- Emergency online dental appointments,
- Help finding in-person emergency treatment,
- Symptom checker tool,
- 10% discount on cosmetic dental treatments including whitening and straightening.
Friendly Shield has a three-level structure that requires no medical or financial underwriting. It can be added as a rider to existing policies or sold standalone.
The amount of cover will depend on which one of the three tiers is selected with premiums starting from £10 a month.
The insurer said it was making the move to mark the first anniversary since the launch of the Friendly Shield product.
Oliver Jones, commercial director at National Friendly, (pictured) said: “Our aim is always to make protection accessible, affordable, and relevant. By adding Friendly Dentist+ to Friendly Shield we recognise the importance people place on dental health and remove another barrier to care.
“This enhancement means our members can secure high-quality dental advice and assistance without delay, alongside the financial support they rely on when accidents or illness occur.”
Noreen Latif, head of partnership at Toothfairy, added: “The national dental crisis is worsening. Millions of people lack access to a dentist and endure chronic dental problems as a result.
“Founded by dentists, Toothfairy empowers patients with lifelong skills to prevent dental issues, and the ethos of National Friendly aligns perfectly with our mission to ensure everyone feels healthier, happier and more confident.”
