National Friendly has appointed Paul Allen as chief marketing officer, Peter Stanley as deputy chief actuary and Danny Turner as business development manager.
Allen joins from Zurich, where he was head of marketing, strategy and planning, having joined the insurer way back in 2008.
At National Friendly, he will be responsible for all aspects of marketing, with a particular focus on product proposition and marketing strategies that further enable the society’s strategic business partners.
Stanley joined as deputy chief actuary in June 2026, reporting to chief actuary Julian Ellacott. His role involves overseeing the actuarial valuations, producing the Own Risk and Solvency Assessment (ORSA) and contributing to capital, investment and liquidity management.
A qualified actuary with 20 years’ experience in financial services, Stanley most recently worked at Lloyds Banking Group and KPMG.
Turner has joined as a business development manager, having held BDM and strategic account roles with various providers, including Vitality, Canada Life and The Exeter, with a strong track record of delivering commercial growth and building trusted adviser partnerships.
At National Friendly, he will be responsible for further building on the society’s reputation for making protection more accessible and engaging for advisers and their clients.
Allen (pictured) said: “Marketing is entering one of the most exciting periods of change I’ve seen in my career. AI is going to transform how we understand customers, develop propositions, create content and deliver experiences.
“I’m delighted to be joining National Friendly at an important point in its development. I look forward to combining innovation with the society’s strong sense of purpose to support its growth and help more people access the protection they need.”
Graham Singleton, chief executive of National Friendly, said: “It’s testament to our ongoing growth and success across the business that we’re making today’s announcement to further strengthen our team. By investing in our leadership and specialist expertise, we are increasing our capacity to grow sustainably, support our partners and deliver for our members.
“We’re delighted to welcome Paul, Peter and Danny to the team. Each brings considerable experience and fresh perspectives to the society. And we look forward to working together to help more people access innovative protection solutions and, ultimately, bridge the protection gap.”
