National Friendly has reported strong sales growth in 2025, driven by rising demand for its income protection (IP) range, and continued expansion across intermediary distribution.
In the year ending 31 December 2025, the friendly society increased gross annual premium equivalent (APE) written by 40%, writing £14m of regular premium business and £31m of single premium business.
Income protection increased by more than 340% year-on-year to £7.5m of annual premium, with a strong contribution from its Friendly Shield product, the mutual said.
The mutual also reported a 30% increase in active advisers engaging with its proposition, up from 288 up to 376, in a year it secured €15m (£13m) in Tier 2 capital.
Health & Protection has asked National Friendly for details about its private medical insurance (PMI) product performance in 2025.
Graham Singleton, chief executive of National Friendly, (pictured) said 2025 was another standout year for the mutual.
“We’ve delivered substantial growth across the business, with particularly strong performance in income protection, where adviser demand for innovative cover has increased significantly,” he said.
“Our focus has been on building products that are inclusive by design offering a practical and affordable solution which supports advisers to bring more people onto the protection ladder.
“The success of Friendly Shield shows there is real consumer and intermediary appetite for innovative solutions that bridge the protection gap.
“We’ve also made strong progress in growing our intermediary reach and deepening our partnerships across the market, at the same time securing external financial backing to support our growth aspirations.
“As a mutual, we exist to support our members, and our job is to keep evolving our proposition so we can help more people to build financial resilience at the moments it matters most.”
