OneFamily has appointed Holly Ewing as distribution director for its Beagle Street and OneFamily brands.
Ewing joins the mutual on 29 July, subject to regulatory approval.
She will be responsible for widening the company’s intermediary distribution and driving new business to support the group’s focus on growth in the protection space.
Ewing was previously head of intermediated distribution at Aviva and before that head of intermediary sales at AIG.
Ewing said: “From the outset I was attracted by the OneFamily culture.
“The financial services arena is one that has all the elements needed to influence for the better and OneFamily has put the customer and wider community at the forefront of its strategy.
“The opportunity to make an even greater impact in the intermediary market, aligned with OneFamily’s ethos is a powerful one. And I know that this is something we can do through the business’s willingness to embrace innovation and challenge market preconceptions.
“OneFamily’s emphasis on the role of people in our business, both as members of the team or as current and future customers is one of the key reasons I am taking this role.
“I’m looking forward to delivering the company’s vision and contributing to the success and planned expansion of OneFamily.”
Jim Islam, CEO of OneFamily, added: “We are on a trajectory of growth in the protection space, so I am delighted to welcome Holly to the team.
“Her experience and business acumen, combined with her demonstrable energy and passion will be a huge asset to the OneFamily Group.
“She will play an important part in our delivery of high-quality protection products to the intermediary market.”
When asked about Ewing’s successor, a spokesperson for Aviva said: “We’re actively recruiting for the role and will update you when we have any news to share.”