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Paradigm Protect adds Bupa to PMI panel

by Graham Simons
29 November 2023
Paradigm Protect adds Cirencester Friendly to panel
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Paradigm Protect has added Bupa to its private medical insurance (PMI) panel.

From today, Paradigm Protect member firms will be able to access Bupa’s personal health insurance product which includes a number of options, services and benefits including:

  • Access to a digital GP or nurse 24/7 and a choice of private hospitals
  • Mental health cover which incudes, ongoing support, no time limits and coverage for more conditions than any other UK insurer
  • Access to breakthrough cancer drugs and treatments, often before they are available on the NHS.

Clients can choose between two health insurance options within its Bupa By You product: Comprehensive Cover which includes private diagnosis and treatment, or Treatment and Care cover which offers private treatment following a diagnosis.

Advisers can manage all their individual clients via Bupa’s Consumer Intermediary Portal, where they: will find further information on products and services; submit applications and upload supporting documents; and access important literature and documentation.

Mike Allison, director of protection at Paradigm, (pictured) said: “With the healthcare landscape changing significantly in a post-Covid world, there has been a growing demand from Paradigm member firms to have increased support in this area in order to support an increasing need from their clients.

“We are therefore very pleased to be broadening our PMI panel by adding Bupa to it today, who bring with them a world-class proposition, known throughout the country, and a raft of services and benefits to both advisers and their clients.

“Everyone at Paradigm Protect is looking forward to working with the Bupa team in this important product sector, and to helping make the connection between them and our members.”

Jordan Ayrey, head of consumer intermediary for Bupa UK Insurance, added: “We’re pleased to be partnering with Paradigm to help bring Bupa’s services and benefits to advisers and their clients, extending our reach in the intermediary market.

“Advisers can get all the information they need about Bupa policies from our new Consumer Adviser Hub, including a comprehensive range of digital materials and toolkits.”

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