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Pivotal Growth buys Believe Money Group

by Graham Simons
22 September 2025
Viva Insurance hires de Pattenden as COO
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Pivotal Growth has acquired protection broker Believe Money Group for an undisclosed sum.

Founded by Ryan Wagstaff and Ian Johnson in 2017, the mortgage broker’s services also include unsecured lending, commercial and bridging finance, and protection insurance.

In 2019, the business merged with Click Tech, a fintech company developing AI-driven sourcing solutions, with one of its founder members, Dave Rogers, joining the management team as chief technology officer.

CEO Wagstaff will continue to lead the business alongside Ian Johnson, chief commercial and marketing officer, and Rogers, working closely with the Pivotal Growth team to drive the next phase of expansion.

In August, Pivotal Growth acquired a pair of mortgage and protection advice firms, More Choice Financial and McPolin Financial Services.

And at the start of the year, it acquired London-based residential mortgage and protection broker Radcliffe & Newlands Mortgages and Business Protection Solutions (UK) Limited (BPS), a business protection insurance broker based in Northern Ireland.

Mayank Prakash, group chief executive officer of Pivotal Growth, said: “Believe Money is an exceptional business that is a true leader in the second charge mortgage space and well respected by the lender community and introducer partners.

“The team has achieved significant growth driven by relentless focus on improving the customer journey through state-of-the-art technology it has developed internally.

“We are absolutely thrilled to partner with Ryan, Ian, and Dave to drive Believe Money’s growth and to explore the potential of these technologies across the group.”

Wagstaff added: “We are thrilled to join Pivotal Growth as Believe Money enters the next chapter of its journey.

“With a shared commitment to innovation and technology, we see Pivotal Growth as the ideal partner to support Believe Money’s long-term success.

“The additional strength and resources this acquisition brings allow us to remain focused on driving sustainable growth across Believe.

“Together, we are building on strong foundations and unlocking new opportunities for our dedicated team, valued clients, and trusted partners.”

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