Pivotal Growth has acquired Embrace Financial Services and First2Protect from LSL Property Services.
Embrace is a provider of mortgage and protection advice to estate agencies including LSL’s franchised and owned estate agency branches, while First2Protect arranges household insurance for customers of LSL’s estate agency division as well as third party introducers.
Pivotal Growth launched in 2021 as a joint venture between LSL and Pollen Street Capital, with the aim of buying and building a leading national mortgage adviser.
Today’s acquisitions bring the total number of acquired businesses to eight, which includes RSC and Group First, which were acquired in January.
Other firms in the Pivotal Group are Grange Mortgage & Protection Services, The Loan Partnership, The Buy to Let Broker and Lifetime Finance Group.
Simon Embley, chief executive officer of Pivotal Growth, said: “Building on our momentum into 2023, I am delighted to welcome Embrace and First2Protect into the Pivotal Growth group to expand our proposition into the estate agency market and increase our presence and distribution in the general insurance market.”
Tom Adorian, chief executive officer of Embrace Financial Services and First2Protect, added: “I am thrilled that Embrace and First2Protect are joining Simon and his team at Pivotal Growth.
“There are many opportunities within the Pivotal group of companies and in the general insurance market that will drive growth in both businesses, and I look forward to working with the team at Pivotal.”
