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Premier Choice buys Equity Health Solutions to become consumer-facing brand

by Graham Simons
08 November 2021
Premier Choice Healthcare names new MD as Ginnelly moves to new role
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Premier Choice Healthcare (PCH) has acquired Bournemouth-based private medical insurance (PMI) intermediary Equity Health Solutions.

The value of the purchase is not being disclosed, but following its acquisition Equity Health Solutions will act as the consumer PMI specialists of PCH.

The deal, PCH’s second since it became part of GRP last year, follows its acquisition of the portfolio of SJA International at the start of the year.

Launched in 2016, Equity Health Solutions works with PMI providers to offer personal, business and international health insurance, and personal travel cover.

Equity directors James Neeves and Jasmine Albano will continue to run the business from its Bournemouth base and all staff are being retained. The pair will report to PCH’s sales director, Darren Perkins.

Neeves said: “As health insurance specialists, we pride ourselves on giving the best possible unbiased advice so that every customer gets the best cover to meet their individual needs.

“It’s great that PCH recognises what we’ve set out to achieve, and we’re looking forward to working with them and building on the new opportunities that joining them will bring.”

Stephen Hough, managing director of Towcester-based PCH, (pictured) said the deal demonstrated GRP’s continued commitment to expanding its healthcare operation.

“We joined GRP with a clear brief to accelerate growth, and this acquisition is the next step forward in delivering on that,” he said.

“Equity Health Solutions is a great business with an excellent reputation and we’re delighted to have them on board.

“There are still significant opportunities within the healthcare sector, and we will continue to make the most of those opportunities when we find businesses that are the right fit.”

Stephen Ross, head of mergers and acquisitions for GRP, added: “This deal supports our aim to mirror the acquisition success we have had in UK retail commercial broking by boosting our presence in the healthcare market.

“It will help us to expand our overall proposition to offer new and existing clients a suite of healthcare products alongside our existing services.”

 

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