Protection Guru has appointed Steve Davey to the newly created role of head of specialist distribution.
Davey (pictured) joins after more than four years at protection specialist Vita, where for the last 18 months he was head of protection and general insurance.
In this newly created role, he will focus on delivering Protection Guru’s offerings to support those advisers servicing the protection market.
He will also help develop Protection Guru’s repository of research, learning and development resources available to participating advisers nationwide, as well as dedicated tools specifically designed for advisers providing protection advice at scale.
Davey said: “In just five years, Protection Guru has had a hugely positive impact on the industry.
“In previous roles, I’ve seen the service as key for new joiners. Having seen the tools and services the Protection Guru team has created, and their next offerings in the pipeline, these would have been a huge benefit to me in previous adviser roles.
“I am really excited to be given the challenge of taking these to high volume protection advisers. Having spent years working with the challenges such firms face I have first-hand experience of the challenges they face.
“When the opportunity arose to join and be a key member of the team at Protection Guru, I didn’t have to think twice before accepting the challenge.
“The tools and information available through Protection Guru will undoubtably improve the advised process for both advisers and their clients and I’m excited to be a part of making this happen around the UK”
Ian McKenna, founder of Protection Guru, added: “Protection Guru was set up to give advisers of all types, the tools and other support they need to give more protection advice, more effectively and to help address the protection gap.
“We recognise the crucial role of specialist protection firms and hence appointing someone who has walked many miles in the shoes of a volume protection adviser and understands what can really make a difference to the business they write.
“Protection Guru was set up with the primary aim of helping Advisers protects more families.
“Every day we see more and more demand from Advisers for additional support to meet this objective. I’m delighted to add Steve’s depth of experience to the team.”