Neilson Place co-founder Paul Foody is stepping away from his role at the advice platform to join the board of broker firm Reassured as it targets expaning its advised arm and income protection (IP) product offering.
Foody’s job title has yet to be determined but he will be charged with expanding and diversifying products available to customers, specifically focussing on the income protection market initially.
His appointment sees him step away from Neilson Place, a platform he co-founded to help consumers get advice on the mortgage and insurance market.
Foody is also a former chief operating officer at Inchora and managing director at Albany Park.
Steve Marshall, CEO of Reassured, said: “It is a long-lamented fact that income protection is a fantastic product which the market has woefully undersold until now.
“We will enter this sector with the same customer focussed ethos which made us the number one in life insurance and aim to bring IP to the masses. Paul’s experience and enthusiasm will be key to our success.”
Foody (pictured) added he was excited to help the business in its next phase. “The current economic circumstances have made income protection more important than ever,“ he said.
“Working with Reassured to develop their offering in this area will be a great way to help even more people get access to the right insurance for them.
“I have been impressed by the team Reassured have assembled and the incredible growth they have achieved to date.”
