Reassured has appointed Laura Benton to chief customer officer (CCO) – a newly created role with responsiblity for the development of Reassured’s customer strategy.
Benton, who co-founded Reassured, previously held the role of chief operating officer (COO) at the advice firm.
As CCO, Benton will continue to oversee customer outcomes, contact strategy, quality assurance, complaints, and customer feedback functions, as well as her new responsibilities.
She will include the design of an end-to-end customer engagement programme, the use of AI and analytics in customer journeys, and the evolution of its product offering.
Benton remains a member of Reassured’s board, and will report to Mark Townsend CEO.
Townsend said: “We are delighted to appoint Laura into the new role of CCO. Laura offers exceptional leadership ability and will ensure our customers continue to be placed at the forefront of everything we do at Reassured.”
Benton said: “I’m thrilled that I’ll be stepping into a new role as chief customer officer at Reassured.
“As we continue to grow, I’ll be leading the evolution of our customer strategy by advancing our customer technology and driving product development.
“I’m incredibly proud of what we’ve built so far and look forward to this next chapter.”
