Reassured has said it is currently working with the behavioural science consultancy Unconventional Wisdom in a bid to improve customer experience and provide Reassured customers with a better experience after a life insurance policy has been purchased.
The 10-week project began with a customer research exercise to understand any areas where Reassured could enhance the experience it delivers to its customers.
Reassured said that insights from the research have been fed into a second phase, which is a review of all post-sale communication.
It added these are now being enhanced to remove any wording that could cause confusion and to provide clearer explanations of products and benefits to further build confidence in the product customers they have bought.
Mark Townsend, CEO at Reassured, (pictured) said: “We are excited to be working with Unconventional Wisdom.
“At Reassured, we think it is essential that customers have a clear understanding of the products we provide them with and have confidence in them.
“The project with Unconventional Wisdom is central to this, and it will inform the way we effectively communicate with Reassured customers about key product areas going forward.”
William Trump, founder and lead consultant at Unconventional Wisdom, added: “Unconventional Wisdom has past experience of delivering great results within the insurance industry.
“We look forward to achieving results with Reassured to help improve customer experience post-sale.”
