Broadstone has appointed Ben Reyer as principal consultant – business protection within its employee benefits consulting division.
Reyer (pictured) joins Broadstone from Towergate Health & Protection – now Everywhen – where he spent more than 15 years, most recently as business development manager within its business protection team.
During a 20-plus year career, Reyer has advised clients on areas including shareholder protection, key person cover, relevant life cover, loan protection and executive income protection.
Prior to joining Everywhen, he held senior roles at HSBC and HSBC Actuaries & Consultants.
In his new role he will draw on his experience to support the firm’s clients with their business protection needs, helping businesses identify and manage the risks that could affect their people, ownership structures and long-term resilience.
Reyer said: “I’m delighted to be joining Broadstone at such an exciting stage in its growth.”
Brett Hill, head of health and protection at Broadstone, added: “We’re delighted to welcome Ben to Broadstone.
“His depth of experience, market knowledge and strong understanding of clients will be a real asset as we continue to grow the team.
“Employers are balancing continued cost pressures with the need to ensure the resilience of their business by protecting its most important asset – its people, creating an increasingly important role for expert advice.”