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Rob Sinclair joins LSL FS as non-executive director

by Graham Simons
09 June 2026
Consumer Duty an ‘excellent accelerant’ for protection market – Sinclair
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LSL FS has appointed Robert Sinclair as a non-executive director.

Sinclair (pictured), who served as chief executive of the Association of Mortgage Intermediaries (AMI) from 2012 until 2025, played a central role in establishing AMI as an independent organisation and was responsible for its day-to-day leadership, including regulatory engagement, policy development, member services and media relations.

In addition to his work with AMI, Sinclair has held several non-executive positions within the mutual sector, including at Darlington Building Society and Buckinghamshire Building Society, where he served on a range of audit, risk, remuneration and nomination committees.

As non-executive director, he will support the board in promoting the long-term sustainable success of businesses within the LSL FS group including; Primis, TMA and Linear. 

His responsibilities will include providing constructive challenge and strategic guidance to the executive team, supporting effective governance and risk management, and contributing to the continued development of the organisation’s culture, values and stakeholder engagement. He will also work alongside the board to ensure the group continues to meet the changing needs of advisers, customers, regulators and shareholders as the market evolves.

Sinclair said: “LSL FS works with some of the most significant brands and voices within the intermediary market. I am pleased to be joining the board at such an important time for our industry. Having spent many years working closely with intermediaries, lenders, regulators and policymakers, I look forward to bringing that experience to bear and supporting the continued growth and long-term development of the business. 

“The market is evolving, and LSL FS and the businesses within the group are well placed to respond to changing regulatory expectations and customer needs while continuing to deliver the best possible outcomes for advisers and their customers.”

Darrell Evans, chairman at LSL FS, added: “Robert brings extensive knowledge of the intermediary and mortgage market, together with 30 years of experience across governance, regulation and stakeholder engagement. 

“His insight and understanding of our industry will be a valuable addition to the board as we continue to focus on delivering long-term sustainable growth and supporting advisers and customers across our firms and networks.”

 

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