Simplyhealth has appointed James Henderson as group sales and marketing director ahead of the launch of a new range of health products for businesses.
The provider said Henderson was joining to help drive “ambitious” growth plans to improve access to healthcare for all in the UK.
Prior to this appointment, he served at KPMG as customer practice lead for the insurance sector, and marketing practice lead across all sectors, previously holding a number of senior marketing, distribution and proposition roles across Aviva.
His appointment comes ahead of the imminent launch of a new range of “affordable health products for businesses” which the group said will help make healthcare “simple, affordable and accessible to the whole of the workforce – alongside a brand refresh”.
Health & Protection asked Simplyhealth for further details on which size of organisations are being targeted, what services will be on offer, the price range and how this compares to existing products and was told the new product portfolio will be announced later this month.
However, Simplyhealth added the new portfolio of products, all housed in one app, will provide clients with a one-stop shop to build a health benefits package, so they only pay for what they need.
In this newly-created sales and marketing director role, Henderson will be responsible for driving growth and customer value through direct, partner and broker distribution and marketing, across Simplyhealth and Denplan.
Claudia Nicholls, chief customer officer at Simplyhealth, said: “It’s an exciting year for Simplyhealth and Denplan as we introduce a new portfolio of affordable health products for businesses to help improve access to healthcare.
“Our goal is to continuously innovate, providing quality, and good value solutions for our customers – whether they’re businesses, intermediaries, dentists or consumers.
“This newly-created role will be vital to leading our sales, business development and marketing teams as they offer customer excellence.
“We are delighted to welcome James to our talented team, using his decades of experience within both insurance and sales and marketing to ensure we continue to be a leader in the field.”
Henderson (pictured) added: “I’m delighted to be joining Simplyhealth at such an important time both for the business and for health provision across the UK.
“Our purpose to improve access to healthcare for all has never been more critical and I am looking forward to working with our brokers, partners and beyond to deliver fantastic outcomes for our customers and clients.”