IPMI Summit: Changing one word boosted life insurance activation by 29% – Trump
Changing just one word on a website created a 29% uplift in activation rate on a UK life insurer's portal, ...
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Tag: Unconventional Wisdom
Reassured collaborates with behavioural science consultancy on customer understanding
Reassured has said it is currently working with the behavioural science consultancy Unconventional Wisdom in a bid to improve customer ...
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