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The Protection Coach launches two training courses

by Richard Browne
17 January 2025
The Protection Coach launches two training courses

Matt Chapman The Protection coach

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The Protection Coach has today launched two training courses aimed at elevating the standards of protection advice and improve client outcomes. 

The two courses, the Blueprint to Protection Success and the Accelerator Course were developed specifically for mortgage, and wealth advisers, as well as protection-only brokers. 

The Protection Coach said the courses are needed as the UK protection industry faces a significant training gap, with many advisers lacking the foundational skills and confidence to effectively integrate protection advice into their client conversations.  

These courses will provide simple, practical, actionable frameworks that address the most common challenges in the field, from overcoming objections to increasing policy retention. 

The Blueprint to Protection Success is a free introductory course designed to provide a clear, easy-to-follow framework for embedding protection into advice processes.  

It sets the stage for improved client engagement, logical and compliant advice, and measurable business growth. 

The course is available free not only to advisers but also insurer BDMs who want to help advisers be more effective in their protection conversations and sales. 

The £249 Accelerator Course takes a deeper dive into advanced strategies, helping advisers refine their mindset, enhance their positioning, and maximise opportunities for sustainable success.  

It is tailored for professionals ready to prioritise financial resilience for their clients while significantly increasing their revenue.  

Commenting on the launch Matt Chapman (pictured) said: “These courses are designed to transform the perception of protection advice, moving from a selling approach to one centred on alignment with client goals.  

“These changes lead to greater client trust and improved compliance through logical, value-driven advice processes. 

“Advisers we have worked with previously have achieved as much as a 1,300% increase in protection penetration for their firms and individuals regularly 10x increase in their personal protection revenue within weeks for individual advisers. 

“For those who have previously not sold protection they can go from a zero-protection income, to hundreds of pounds a week from this source” 

Anish Patel, director at A Niche Mortgages, said: “This is exactly the sort of support advisers need to raise the standard of protection advice across the industry, bridging the gap between knowledge and implementation.  

“By empowering us to align protection advice with client goals, the courses foster better financial resilience for clients while driving growth for advisers.” 

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