Dr Arun Thiyagarajan has this week joined Vitality taking on the role of CEO for its health insurance business, succeeding Dr Keith Klintworth who is remaining in a consultant role before retiring, according to the insurer.
Health & Protection reported Thiyagarajan’s upcoming appointment and Klintworth’s retirement in June last year.
Thiyagarajan (pictured) was previously at Bupa for six years, where he was most recently global healthcare transformation director.
He had also held other roles including general manager for Bupa Global and UK Health Clinics and responsible officer and medical director for UK Health Clinics.
Prior to that, Thiyagarajan, was a general practitioner and associate/managing director at Hedena Health in Oxford.
He also holds a non-executive director role at the England and Wales Cricket Board (ECB).
Klintworth, who was VitalityHealth managing director for more than five years, had been with the insurer for more than 14 years.
Klintworth started his career at the insurer in 2010 as director of clinical risk at PruHealth, as the company was then known.
He became deputy CEO in 2015, holding the position for four years before becoming managing director in 2019.
Klintworth was also the VitalityHealth group chief operating officer from 2020 to 2023.
Neville Koopowitz, CEO of Vitality said: “Arun joins Vitality at a very important time for the business.
“Having seen considerable growth in recent years, we start 2025 with more Vitality members than ever before and a commitment to continue to provide them with an innovative range of health support across prevention, primary and secondary care.
“Arun will be instrumental in our health business, further transforming the way we offer insurance, the services we provide and how we engage with our members, all helping them to live longer in better health.”
Thiyagarajan said: “I am pleased to be joining Vitality this week, in what promises to be a very exciting year for the business.
“Vitality’s shared value approach to insurance, whereby their members, wider society alongside the insurer, gain value from everything they do, is completely unique.
“I look forward to taking forward these principles as we further grow the health business and being part of Vitality’s future.”
