Health and protection insurance comparison service Usay Compare has partnered with Contact State to improve its marketing activity and validate leads.
Usay said the platform had been brought on board to help enhance its marketing activity by providing oversight and identifying the most successful campaigns.
The partnership also gives access to Contact State’s data firewall which validates leads, ensuring only those with a verified customer journey, authentic contact details and a genuine interest in services are able to enter its system.
As part of the deal, Contact State has also created a single marketing integration API, enabling Usay Compare to fully automate the way it provides campaign feedback to its partners.
Alain Desmier, managing director at Contact State, said: “From providing real time feedback and validating all leads, to developing lead enrichment tools that help identify which consumers Usay Compare should be speaking to first, this partnership is innovating the customer acquisition process and driving better outcomes for Usay Compare customers.”
Becky Edlington, director of marketing at Usay Compare added: “Contact State has played an integral part in our ongoing commitment to our customer journey.
“They help us to ensure we are only receiving authentic, verified customers, who are genuinely looking for our expert advice on health and life insurance.
“We are therefore able to continually improve on our well-renowned customer service, securing the best policies for our clients, as quickly and efficiently as possible.”
