VitalityLife multi-benefit discounts are now available on the UnderwriteMe Protection Platform, following the provider’s addition of its income protection (IP) cover to the platform.
This week’s move sees the product joining the provider’s other life products, including life and serious illness cover, already live on the platform.
The move also means advisers will automatically have any valid multi-benefit discounts applied when they select more than one product at a time and ensures they can review and source products with the fairest value for their clients.
As part of the rollout, the addition of IP cover to the platform will also support a range of short-term and full-term payment options, alongside a range of deferred periods.
Vitality will also offer a seven-day deferred period for self-employed individuals.
Justin Taurog, managing director at VitalityLife, (pictured) said: “We are continually innovating our proposition and processes to ensure we are offering pioneering products, supporting advisers, and also providing comprehensive cover that suit the needs of today’s consumers.
“With the ongoing cost of living crisis, income protection sales across the industry increased by 23% between 2022 and 2023, while for us this number was even higher at 40%.
“By adding our income protection to UnderwriteMe we will be able to access the full range of VitalityLife solutions and access to a multi-benefit customer discount to provide clients with a holistic solution for their protection needs and provide them with the best value.”
