Financial services company SunLife, part of Phoenix Group, has appointed Victoria Heath as chief marketing officer.
Heath joins SunLife from Vanquis Bank, bringing with her over 20 years of strategic marketing experience including developing innovative customer propositions, brand strategy, digital optimisation and driving commercial growth with dynamic banking and insurance businesses.
She also brings significant financial services experience including head of marketing for Esure and Virgin Money, having started her career within marketing at RBS and Tesco Bank.
Mark Screeton, CEO at SunLife, said: “Victoria really stood out in the recruitment process, which was run by the Phoenix Group talent acquisition team and attracted over 120 strong candidates.
“Her vast experience in the financial services industry and customer-focused attitude make her a great fit for our leadership team.”
Heath added: “I’m thrilled to be joining SunLife, a brand I’ve long admired for their brand heritage and deep understanding of the over 50s market.
“SunLife’s expertise and focus on serving customer needs reflects the very best aspects of the financial services industry and the positive impact it can make on people’s lives.
“This is one of those opportunities that doesn’t come around too often, so I can’t wait to meet the team and start exploring SunLife’s future growth through marketing.”
