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H&P Protection Adviser Research: Underwriting and pre-existing conditions biggest frustrations

by Owain Thomas
17 September 2026
**w/c 21 Sept** H&P Protection Adviser Research: Fears over consumer cost of living concerns rise
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Underwriting processes and dealing with pre-existing conditions dominate adviser demands for industry improvements.

Health & Protection’s exclusive research conducted among more than 200 advisers operating in the UK individual protection market revealed the issues are by far the most raised.

The survey explores key adviser experiences, sentiment and future expectations.

Subjects covered include the overall state of the market, expectations for short-term demand, customer buying habits and pressing industry concerns.

 

REQUEST YOUR COPY OF THE INDIVIDUAL PROTECTION ADVISER RESEARCH HERE

 

Underwriting processes and dealing with pre-existing conditions dominated the comments received from intermediaries with concerns raised about the time taken and often unnecessary limitations placed on customers’ cover.

More specifically responses for GP reports were a hot topic while wider issues in the market such as pricing and loadings were also raised.

However, there were also insightful recommendations about improving service, products and communicating with customers and across the industry.

The research also found fears about the rising cost of living straining consumer budgets are increasing among advisers in the individual protection market.

The full results and detailed findings from the research are available in the full report.

 

 

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HAVE YOU READ?

**w/c 21 Sept** H&P Protection Adviser Research: Fears over consumer cost of living concerns rise

H&P Protection Adviser Research: Underwriting and pre-existing conditions biggest frustrations

17 September 2026

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