National Friendly is expanding its private medical insurance (PMI) range with launch of its Extensive policy which offers unlimited cover.
It includes a complete range of cancer cover, with no limits on out-patient treatments, scans, diagnostics and operations, plus benefits to improve the customer experience, such as private GP access.
There is support for customers’ wider wellbeing by providing for regular well-person checks and through its partnership with HealthHero policyholders will have unlimited virtual GP access.
“The policy is tailored specifically for the needs of customers looking for prompt private treatments, delivered by specialist consultants who will work with them to define and agree treatment pathways,” the insurer said.
To mark the launch, National Friendly is also offering clients a discount equal to the first month’s premium for all qualifying policies. This will be on offer for three months from 7 April.
The insurer is also offering cover for families, couples and single parents.
Graham Singleton, CEO of National Friendly, (pictured) said: “We have worked hard to deliver a policy that has easy access to diagnosis and effective treatment, as it is now clear the NHS alone cannot take the strain of delivering all medical care to all of those that need it.
“Following the pandemic, we believe private medical insurance will inevitably play a more central role for many people.
“New, innovative solutions are needed to help take the strain off of the NHS, provide people with choice over the service they receive, and give them peace of mind. It falls to our industry to innovate and lead the way.”
David Jennings, commercial director at HealthHero, added the firm was delighted to partner with National Friendly to extend use of its virtual GP service to all of its private healthcare policy holders.
“It has become increasingly clear over the past few years that remote teleconsultation is going to play a major role in the healthcare industry and that organisations have vested interests in keeping their employees and members healthy, as well as enhancing services and benefits,” he said.