Reassured has reached a signposting agreement with Farewill.
The deal sees Reassured signpost customers to the UK digital will writing service.
Farewill offers a digital-first service that enables people to create a legally binding will online or over the phone, at a time that suits them.
Through a dedicated co‑branded page, Reassured customers will now have access to wills at an exclusive discounted rate, helping reduce the cost barrier to an important step that is often delayed. The will writing process itself is completed directly with Farewill.
All personal information is entered and stored solely by Farewill, with Reassured having no access to customer data as part of the process, ensuring a secure and transparent experience.
Laura McGraw, chief customer officer at Reassured, (pictured) said: “We know that too many people still don’t have a will in place, often because it’s feels like an enormous task that’s hard to start so gets delayed.
“By partnering with Farewill, we’re able to highlight the importance of will writing, whilst giving our customers preferential rates, through a simple customer friendly digital process.
“This is about giving people greater awareness and a clear route to take action when they’re ready, through a trusted service that aligns with our focus on delivering positive customer outcomes.”
