SimplyBiz has partnered with group risk provider YuLife.
YuLife work with SimplyBiz to deliver relevant messages on market trends, product development, evolving technology in the protection space and delivering good outcomes for clients to member firms providing protection advice.
YuLife will also be appearing at SimplyBiz’s protection roadshow events, in addition to featuring in marketing campaigns.
Founded in 2016, YuLife is backed by a number of investors and venture capitalists including Target Global, Creandum, MMC Ventures, Notion Capital, LocalGlobe, Latitude, Eurazio and Anthemis Exponential Ventures.
Emma Vaughan, head of protection services for SimplyBiz, said: “We’ve seen a lot of great product innovation across the market in recent years, however, as a sector, we also need to constantly revaluate the ways in which we’re supporting advisers to communicate with clients.
“The development of the YuLife app, the business’s focus on non-traditional areas like meditation to encourage positive maintenance of mental, as well as physical wellbeing, and its integration of gamification methodology, are all really exciting. I believe that YuLife presents some valuable tools in terms of approaching conversations with clients, and engaging previously underserved markets.”
Sammy Rubin, CEO and founder of YuLife, added: “We are delighted to work with SimplyBiz as a protection partner, offering insights into market trends and the use of technology and gamification in the protection space.
“Protection advisers play a crucial role in the industry and together with SimplyBiz we hope to be able to assist them in engaging new underserved markets.”
