Vitality has seen significant success in supporting members in their efforts to not just lose weight but to reverse their Type 2 diabetes.
Some 10% of the people with diabetes in a Vitality pilot programme to improve their health successfully reversed their Type 2 diabetes.
The Vitality Next Best Action initiative provided participants with personalised support and other added incentives.
The data-driven initiative introduced two specific health improvement journeys for members who smoke, or are at risk for obesity and Type 2 diabetes.
The Vitality Next Best Action initiative was piloted in 2020 and is focussed on specific health improvement for Vitality Programme members including those at risk of obesity with a BMI of 30+ , and type 2 diabetes with a BMI of 25+.
“Signups surpassed expectations and we are continuing to develop this offering as part of a broader strategy to encourage members to undertake the single next best action for their health,” Health & Protection.
Exclusive data from Vitality to Health & Protection shows that of the people in the pilot who had Type 2 diabetes, 10% were able to achieve remission of their condition.
And an even larger proportion of participants in the first cohort were also successful at weight control. Some 40% of the members in the pilot lost more than the targeted 4% of their body weight.
Wider data from Vitality also showed that, on average, members see significant improvements in diet and exercise over the course of their first year with Vitality, leading to healthier lifestyles.
The results showed:
- 27% reduction in consumption of fatty foods
- 11% increase in fruit and vegetable consumption
- 22% increase in physical activity
“By providing a personalised offering with incentives, we hope to support many more on their journey to a healthier life,” a Vitality spokesperson told Health & Protection.
The news coincides with Diabetes Week, which takes place from 12 to 18 June.
The week is an annual UK-wide initiative devoted to raising awareness of diabetes and raising money to help fund research into the condition. Set up by Diabetes UK, the week is considered the annual focal point for all of the charity’s diabetes awareness, campaigning and fundraising activities.