Waddle Insurance managed to secure more than £1.1m in protection payouts in 2025.
This is according to its inaugural claims report, which reveals 100 claims were started on the protection arranged by the adviser over the year.
Payouts secured
The report reveals £355,275 were paid in life claims, of which 94% of claims were paid or are ongoing. £558,603 were paid in critical illness claims, of which 97% paid or are ongoing and £219,600 secured with income protection, of which 79% were paid or are ongoing.
Coming close to losing cover
But the report also indicates that almost a third of their 2025 protection claimants had at some time come close to losing their cover through letting their payments lapse or considering cancelling their policies. On average their 2025 claimants had only held their policies for two years.
Starting point
More than three-quarters of claimants approached Waddle Insurance first to start their claim, rather than the insurer and one in 10 of their claims in 2025 were the result of a client review.
Almost three quarters of Waddle Insurance’s income protection claims for 2025 came from sole providers for their households and 82% of these claims last year came from people with children.
Continuing the dialogue
Nathan Wootton, operations director at Waddle Insurance, said: “I’m proud of the consumer-centric culture we’ve created at Waddle Insurance and our 2025 claims figures show just how vital it is to have a continuing dialogue with clients. It is this focus on knowing our customers and their needs that has helped to make sure 95% of valid claims for last year have been paid or are in the process of being paid.
“Our data shows that not having the correct information can significantly delay claims completion, adding on average 40 days to the journey.
“Our business is about helping real people who are experiencing real problems. Taking time to know them, their priorities and keeping their records up to date means we can be there to support them when they need assistance the most.”
Realities of claims
Naomi Jeffs, head of claims at Waddle Insurance, (pictured) said: “I’m proud to introduce our first Claims Report – designed as a toolkit of sorts, created to give clients greater clarity and provide reassurance at a critical time.
“Too often, people are left questioning what happens next during a claim, but this report brings transparency to the process, showing that insurers do pay claims and offer meaningful support beyond the payout.
“By shedding light on the realities of claims, we aim to remove uncertainty, guide clients with confidence, and help shape a clearer, more supportive path for the future of personal protection.”
