AIG Life marketing director Sue Helmont has retired after almost four decades in the industry.
Earlier in her career, Helmont was a corporate communications manager at Aviva in 2005 where she worked her way up to head of advertising and media before leaving the sector and then joining IT services company KCOM.
But in January 2018, Helmont returned to the sector as AIG Life marketing director. She retired at the end of last month.
Her retirement coincides with that of Vicky Churcher, who also retired from her role as intermediary director and business transformation lead at the firm last week.
Phil Willcock, chief executive of AIG Life, said: “As Sue would say, she’s hanging up her marketing jazz hands after 36 years in the industry and retiring to enjoy the next chapter of her life.
“She’s been influential as a leader in marketing, brand management, communications and in business. At Aviva, she created the critically-acclaimed and emotional Dead Dad life insurance TV ad starring Paul Whitehouse.
“At AIG Life, she’s created an award-winning marketing team while contributing hugely to the growth of the business. She launched Smart Health and Critical Illness Choices, created a culture of storytelling that led to national stories of Max Brett and Dave Marcus, our critical illness customers, and created the All Blacks campaign This is For Them.
“I’ve known Sue for over 20 years, having first worked together at Aviva. I will greatly miss her counsel, energy, authenticity and integrity, not to mention her sense of humour.
“She reflects the All Blacks philosophy when I say she leaves the jersey in a better place. I know I speak for many when I say thank you Sue for all you’ve done.”
