Rob Barker, MD of Aviva’s health and protection business, is to move to managing director of the insurer’s savings & retirement business.
Barker (pictured), whose appointment is with immediate effect, will report to Doug Brown, chief executive of Aviva UK and Ireland Life.
Commenting on his new role, Barker said: “The savings and retirement business represents a strategically important market for Aviva, and an area where we are targeting meaningful growth.
“With record net flows of £8.5bn in 2020 it is already a strong platform to build from, and it is a privilege to be asked to lead savings & retirement in the next phase of its development.”
An Aviva spokesperson revealed Steve Bridger, currently MD of Aviva’s health business and who will continue to have responsibility for this business, will take on the role of MD health and protection on an interim basis, subject to regulatory approval.