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Aviva promotes Hunter to head of regional accounts for retail protection

by Graham Simons
12 June 2026
Aviva promotes Hunter to head of regional accounts for retail protection
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Aviva has promoted Jim Hunter to head of regional accounts within its retail protection business.

Previously national sales manager for telephony, he will continue to report into Daren Boys, protection portfolio distribution director.

Hunter (pictured) has held a number of sales roles during almost 30 years at Aviva including interim head of sales, protection sales manager and senior account manager.

An Aviva spokesperson said: “This newly created role reflects Aviva’s continued focus on strengthening its intermediary distribution capability, bringing together field and telephony teams into a more integrated model. 

“This supports a more consistent experience for advisers, improved efficiency and stronger alignment with Aviva’s broader protection growth ambitions.”

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