Caspian Insurance has committed to offering its disabled customers fully accessible support services all year round.
The commitment has seen the the life insurance broker update its website to offer fully inclusive communications for people who are deaf or hard of hearing.
This has included a video call service to assist lip reading customers, while Caspian’s director of people, Emily Behan, has learned some sign language to produce video content explaining the services available.
Caspian is also rolling out training and awareness sessions across its entire team to better understand disabilities – both hidden and visible.
And it will be gathering data and customer feedback to understand what other improvements are required to further help customers with disabilities.
The broker said it would be revising communications to include liaising with providers to supply documents in braille or audio, along with providing staff training on helping customers with their mental health.
The commitments form part of the broker’s participation in November’s Purple Tuesday 2021 – a change programme which aims to improve customer experiences for disabled people.
Emily Behan, director of people at Caspian Insurance, said: “Diversity and inclusion is extremely important to us, so we are delighted to be leading the way in offering accessible communications services to all of our customers, living with or without disabilities.
“We understand that talking about life insurance can be difficult enough as it can be an emotional subject, so we are embracing technology and our work with Purple Tuesday to help offer equal access to our services.”