Simplyhealth has appointed Quentin James as product director of its Denplan businesses.
James (pictured) is currently director of commercial finance at Simplyhealth and will begin his new responsibilities from early March.
He will report to chief product and commercial officer Kate Wadey and take full accountability for the Denplan profit and loss account in the newly created role.
Prior to joining Simplyhealth he held a number of senior finance and commercial leadership roles at Virgin Media, Vodafone and Hitachi Capital.
Wadey said this year would be a pivotal year as the business was transformed “into a product-led healthcare solutions provider”.
“Denplan exists to help both patients and dentists with private dental care, offering a range of dental payment plans to suit every oral health need and budget,” she continued.
“Affordable access to dental care has become extremely relevant in the UK over the last few months as people have struggled to access dentistry on the NHS.”
James added: “Having worked for Simplyhealth for several years I’ve seen first hand how our purpose of improving access to healthcare for all has become increasingly relevant as more and more people struggle to find dental services.
“I look forward to working with our dentist partners to widen the access to good oral healthcare for people across the UK.”