Vitality has launched a direct to consumer ActiveLife product and is also unveiling enhancements to its advised protection offering next month.
It said a life launch planned for 9 February “where enhancements to our current protection offering for advisers will be announced”.
Health & Protection requested further information about the advised proposition updates but had not heard back at publication.
Vitality’s ActiveLife insurance launch is a new direct-to-customer (D2C) only offering, which comes with an Apple Watch to monitor activity and which can reduce some of the premium.
In a statement, Vitality said the new product will provide a simple insurance package of £150,000 paid out on death, £30,000 paid out on cancer, heart attack, stroke, brain tumour and Multiple Sclerosis, and £500 living expenses per month if customers are unable to work, with an Apple Watch as an in-built part of the package.
Vitality said the new product “is aimed at a younger demographic not likely to be considering or served by traditional life insurance products.”
“This new product puts the premium payable directly into the customers’ hands by giving them the ability to influence the amount they pay each month when they keep active and log active days with the ActiveLife app.”
The ActiveLife app uses data generated from Apple Watch, but can only be used with Apple iPhones, which are not supplied as part of the offering.
ActiveLife insurance is only available for consumers to purchase directly from Vitality.
